As Jonathan Gray points out, "Given the powers that some ascribe to television ("television caused Columbine," "television won Bush the election," "television brightened her day," "television fried his brain," etc.), it would be morally and intellectually irresponsible of us not to spend considerable time, effort, and energy examining the intricacies of television."
I shall call this field of examination, TVology. It is kind of like theology, only the thing it examines exists outside of the minds of its practitioners ... and is all-powerful, all-knowing, ever-present, and all-loving.
* Gray, Jonathan. Television Entertainment. London: Routledge, 2008 pp.2-3
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